25.6.12

How South African Clothing Compare With Other Parts Of The World

By Thelma Kent


There is no part of the world that can completely escape the dictates of the fashion industry and South African clothing is certainly no exception. Yet this country is unique and boasts its own distinct flavor when it comes to what people wear. Of course, everybody wants to be fashionable yet locals often opt for comfort above all.

Dress is, to a very large extent, influenced by the climate. The RSA boasts a mild climate. The summers are hot, the sun shines most days of the year and the winters are not too cold. Dress suitable in the USA or in Europe, for example, is therefore simply not practical. People prefer to wear apparel made from lightweight materials.

This country is home to many different cultures. Each culture boast traditional apparel that range from colorful and exotic to purely utilitarian. Many people wear their traditional costumes to formal events and even as everyday dress. Of course, it is common for one culture to influence the dress of other cultures.

The world has become a very small place and fashions that are popular in other parts of the world quickly find their way to the RSA. As with any other country, various factions follow various trends, but many international trends are adapted for local conditions. Brand names remain popular, however.

Locals do not always slavishly follow international trends. Local designers have won top awards at major international fashion shows and have been known to set new trends. Animal prints and African themes have become fashionable everywhere in the world. Many of these designs are inspired by the rich cultural heritage of this land of many cultures.

The fashion industry in this country has a rich and long history but at present the manufacturing side is experiencing trouble due to the import of cheap Eastern apparel. The government of the country has not done much to protect the industry. Unless measures are taken, the South African clothing industry may decline to the point of insignificance.




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