26.3.12

The Importance Of Video Games

By Douglas Rathbone


Video Games have gained so much popularity over the years with almost all households having one or two now. It is digital and as a result of this it has been advanced greatly over the years gaining popularity on a global scale. These once only owned by elite families in a society, have become quite affordable to the middle class people hence the popularity.

They have been classified into different genres depending on the target market for the products. Market segmentation is very important for any company that makes them because when the companies lose on this, chances are that they will lose out on a lot of people that are needed to purchase their products thus leading to tremendous losses.

They are also classified into three major classifications and they include casual, serious and educational. Just like the name suggests, casual ones are for pure fun. They are easy to learn, very simple to comprehend and they can be so easily accessed.

Informal ones are provided via the internet by retailers and one can even play them for free via web portals including addicting or even new grounds ones. These can be played on personal computers, personal data assistants, on Xbox live, wiiware or even PlayStation network.

The second genre is the serious games. Just like the name suggests this one is more of a learning experience than just playing for fun. These pass a message and offer training to the player playing it. Professionals are advised to play so as to improve and perfect their skills in a particular activity. Another important thing is that they can be used to convey a social and political awareness to the general public. A good example of a serious game is the Microsoft flight simulator.

Finally there are educational games that are aimed at improving the intellectual level of students. A good example is a project that was launched by the current president of the United Stated of America called educate to innovate and its sole aim is to enhance the arithmetic and scientific abilities of students. They range from spelling to counting for the purpose to inform and educate people.

Video games are played even by people who are fifty years and above. According to a recent survey, twenty nine percent of the people who play them are fifty years and above. This is a significant percentage growth because in the year nineteen ninety nine, the percentage was at nine percent. Women have also become quite active in this sport as it continues to gain a lot of popularity all around the world.




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